In today’s competitive world, it is imperative that you are able to create your own brand. You are not only branding your career, but also shaping your personality. They are different ways of doing that like finding out who you really are and what you want from life, that people will recognize you for your contribution to society.
How to brand yourself? This seems to be the million-dollar question today. Many of us fail to realize who we are and what we want to be. Generating a personal brand is easier said than done because people will assume that you are somebody based on your behaviour, attitude and professionalism exhibited.
Most of us feel that the best way to create a personal brand is to have hundreds of followers of social media. Sadly, that is not the way to go about things. Merely having several hundred followers of social media does not make you a nice person or celebrity.
Depending on the good you to others, people will recognize you. It is, as when you leave a room with your family members or colleagues, they must talk good about you. For example, you helped somebody with a project or you were a hard-working member of your family.
You need to leave a positive mark on others such that, when they look at you, they should feel your absence. Having said that, it does not mean, you need to be the best in the room. Even small things like giving a helping hand to a stranger or talking to somebody who needs an ear is a nice way of gaining respect from everybody.
The speaker talks on the topic of how to create your own personal brand. Well, he mentions that when he started writing on LinkedIn, he was not sure that how will it impact people or people will read or not, it was just his course of work to write articles, so he did. He never bothered as he wrote on different niches.
However, whenever we want to create a personal brand or write about anything, we must know what our target audience is and what exactly needs to be pitched to them. We must know what topic we need to address and how it fascinates us.
Expert was majorly focused about politics and marketing, so his all articles for a year was an intersection between politics and digital media. He focused on understanding how politicians utilize these digital sites these digital platforms to build a campaign as well as how they interacted with audiences or their constituencies or potential voters. So, he says one must always focus on writing quality of articles, what kind of materials you provide to the audience. Some are interested in reading long, and some are in short pieces.
Expert always focused on writing in-depth articles, short but crisp ones. To make a brand choose a subject, you want to write on and write in an engaging way not just a scroll one on mobile. LinkedIn is a great example to create your personal brand how you take time and understand what kind of audience you want to build.
They know what you're good at or what you're interested in and focusing in on that instead of just covering everything but not focusing on anything in particular. Make it so interactive that reader gets deep into your article and takes at least ten to fifteen minutes to read that