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Posted on August 03, 2022

Digital drop-freight platform Baton lays off 25% of workforce

Digital drop-freight platform Baton lays off 25% of workforce

The founders said the team is now focused on lining up pilots with large carriers and shippers with assets and leveraging Baton’s regional Los Angeles carrier network and its software and building a relay operation that supports specific customer needs. That work will be dependent less on Baton’s past operational team and more on a new team in engineering and product roles.

“We still believe that relays and creating these drop zones are a really important operation that the industry needs, especially for the future of [autonomous vehicles] and eliminating waste,” said Berberick. “With the software, we built to perfect our own relay model, we can democratize that for all other companies looking to create the same model.”