Posted on August 15, 2022
Betterfly, a Chilean company that in February achieved unicorn status, and a platform that companies hire to provide life insurance to their workers whose coverage grows as they register healthier habits, is one of the latest startups in the region to make layoffs.
Last week it laid off 30 workers in Brazil from a workforce of 100. The layoffs are said to include Caio Ribeiro, the country manager, although the company has not yet confirmed this. Given the magnitude of the layoffs, the dismissal of the executive and the fact that they come just a few months after the launch of Betterfly in Brazil (which included television advertising, a media campaign and the country manager saying that they would end the year with 150 employees due to its high growth rate) it seems that the decision goes beyond a simple downsizing.