Salesforce, as we widely know it, is a leading CRM tool that allows businesses worldwide to monitor customer activity, help with customer retention, seek customer acquisition, grow the customer base and connect with potential partners using cloud technology.
It is the brainchild of Salesforce Inc., a cloud-based software company specializing in customer relationship management (CRM). It is focused on helping businesses find more prospects and close more deals with their CRM tool.
What is CRM?
Customer Relationship Management, abbreviated as CRM, is a technology that allows you to manage all of your company's interactions and relationships with customers and potential clients. It is a tool that helps companies to understand their customers and provide a platform for deeper customer development and retention.
Every business in the world has some kind of CRM. It simply records the names of your customers, their interactions with you, and the products they've purchased. Salesforce's entire structure supports CRM, thereby helping companies to keep in touch with customers, streamline processes and increase profitability.
What does Salesforce do?
In fact, Salesforce Inc. is one of the world's first companies to use a cloud-based CRM. Founded by Dave Moellenhoff and Frank Dominguez, Salesforce's wide range of cloud and application options allow companies to use the tool for marketing, tracking sales, spending and analysis.
Salesforce offers many cloud options that allow users to analyze different data, communicate with customers, and implement sales strategies. Salesforce reported that more than 150,000 companies are using their software and this includes big names like Amazon, Adidas, ADP and American Express among others. Salesforce claims that companies using the software experience an average increase of 27% in sales revenue, 32% more lead conversion, 34% higher customer satisfaction, and 56% faster deployment.
Multiple Cloud Services
Essentially, Salesforce is a service-as-a-software (SaaS) company and this means that it uses a cloud computing, software distribution model to host applications and make them available online.
Salesforce offers many cloud platforms that enable companies to connect with other data and provide services for customers in different capacities. For instance, Salesforce's sales cloud gives companies the ability to track prospects and opportunities as well as manage a team to increase their sales. On the other hand, Salesforce's service cloud allows companies to communicate with customers and provide premium customer service by showing customer activity and resolving problems. Now, salesforce is also integrating artificial intelligence (AI), which simplifies the analytics workflow and produces more accurate forecasting.
Take a look at the topmost Salesforce cloud services:
Salesforce Sales Cloud: It is one of the most popular and essential products. It's a CRM platform that lets you manage all aspects of your company's marketing, sales, and customer service. Sales Cloud provides information about the lead status that is useful for sales executives.
Salesforce Marketing Cloud: Marketing is essential when it comes down to running a business. With the help of a tracking device, the marketing cloud allows you to run campaigns and manage emails, social media, content management and data analytics.
Salesforce Analytics Cloud: This allows users to create visually appealing dashboards of all available data. It also allows you to gain a deeper understanding of the data and analyze it for trends and business.
Salesforce IoT Cloud: The Salesforce IoT Cloud is used to manage the Internet of Things data for your company. This platform can handle large volumes of data from various IoT devices. You then get real-time answers.
Salesforce App Cloud: This service allows you to create custom apps that run on Salesforce.
Salesforce Service Cloud: This service platform is for your support team. It offers features such as case tracking and social networking plug-in.
Benefits of Salesforce
Given below are the benefits of implementing the Salesforce CRM tool in organizations:
Better Time Management
Salesforce is an excellent tool for time management. It's one of the best ways to help your business grow and thrive. Salesforce provides all the information you need, including customer data and planning tools and you won't have to waste time looking through logs or files for important information.
You can quickly prioritize work for your clients using this data. Salesforce has a calendar feature that makes it easy for you to plan meetings, projects, and other activities all in one place. You will know exactly what is coming up and when.
Ultimate Accessibility
Salesforce is cloud software and it's available anywhere you have internet access. It is accessible via its app, regardless of whether you are using a desktop, laptop, smartphone or tablet. This is crucial because many business owners and employees travel often, both nationally and internationally.
Accessing your CRM tool via the protected cloud from any location makes it easy to find important files and keep clients updated. Sensitive information is safer than it would be on a file cabinet or local server.
Increased Revenue
Running a business today without Salesforce can be costly. Your team may produce tons of data every day that needs to be stored. You'll most likely be sorting out this data manually without Salesforce. This is more time spent building customer relationships than on administrative tasks.
If your time is clogged up, you will have less time for developing business, building connections and growing profits. This tool will take over all administrative tasks and more as it allows you to spend more time on your business, which in turn will result in more money.
More customer satisfaction
Customers are happier when they have a relationship with a business that understands their needs. You'll spend less time managing administrative tasks and have more time to cater to customers via a single platform.
A highly efficient management system will allow you to better serve your customers by giving you quick access to their information, purchase history, preferences, and other details. This Salesforce benefit will not only improve your customer relationship, but also opens you up to new customers. Your customers will be more inclined to refer friends and family to you if they are satisfied with you.
Simple account planning
Salesforce makes it easy to plan for accounts. You'll be able to quickly access all customer information and make plans for accounts that will deliver the best results. You can offer products and services that are tailored to your customers' needs. These accounts allow you to build stronger relationships with your clients by meeting their needs, solving their issues, and staying on top of trends.
Trusted Reporting
It's easy for data to overwhelm your business and cause confusion. Salesforce organizes data and makes it easy to sort new information, thanks to reliable reporting. Keep track of all data that your business gathers through social media, website analytics and app information. Salesforce tech's accuracy means that you can trust the numbers and the readings.
Better Team Collaboration
Salesforce's team collaboration feature is another major advantage. It allows you to communicate and connect with your team members anywhere via the "Chatter” feature. You can connect with individuals or whole teams and talk about anything from clients to work-related topics such as territory and details regarding product/service. Your business will be more cohesive and efficient if everyone is on the same page. This will ensure that sales deadlines are met and sales are completed.
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