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Every business needs a growing, loyal customer base to continue its journey of success. Indeed, there is nothing more satisfying than a happy customer. And that’s exactly why a reliable CRM system like Salesforce is revered as the magic potion that helps businesses succeed in every sense of the word.
While businesses do everything possible to keep their customers happy, Salesforce gives organizations a 360-degree view of each and every customer who has availed their service or plans to make a purchase in the immediate future. Ideal for large and small-sized companies, Salesforce is quite user-friendly and its processes can be easily adapted to the unique requirements of organizations in a wide range of industries. Moreover, since it is cloud-based, Salesforce is flexible enough to expand and adapt to the new needs of any growing business.
How Salesforce can help your business
Salesforce gained recognition among business owners and entrepreneurs through its innovative CRM features, reliable services and easily customizable product offering. This is one tool that can help businesses in innumerable ways.
The foremost benefit that businesses gain from implementing Salesforce is the new level of customer engagement and communication this CRM tool offers. Salesforce helps businesses connect with new prospects as well as existing customers through personalized, meaningful messages.
Salesforce also plays a great role in automating everyday tasks at companies so that the employees working there can focus on more important aspects. Some of the most popular Salesforce automation tools include Workflow Rules, Process Builder and Flow, among many others.
Yet another significant way that Salesforce helps businesses is by generating, qualifying and managing leads. Salesforce’s innovative tools come in handy in finding the best target leads and converting these leads at a higher rate.
Let’s take a deeper look at the different ways in which Salesforce helps businesses.
Easy to Use Platform
Salesforce is not the only customer relationship management program available in the market. There are several other platforms with innovative features. Then why is everyone going gaga over Salesforce? Well, ease of use is what endears Salesforce to companies and industries worldwide. It is one of the easiest platforms to use and does not require its users to have any inkling of coding at all.
Effective Time Management
Salesforce is built to be efficient to the core. It aids companies and employees to manage time more effectively, thereby increasing their capability to provide higher levels of customer service that is tailor-made to suit the specific demands of each customer.
Any CRM can do a decent job of combining details from different departments in a company to offer a comprehensive review of consumers. But Salesforce alone gives power over to companies to dig deeper into a particular consumer and look up specific details based on the lead’s purchase life cycle. Companies love this feature of Salesforce as it gives them a whole lot of information about their potential targets, thereby making it easier to close a sales deal. Since a whole lot of consumer information is at stake, Salesforce also guarantees that no data is lost due to security invasions.
Customization to the Core
There is no ‘one size fits all’ theme when it comes to Salesforce. Understanding the fact that different business models have differing priorities, the Salesforce platform is designed to combine different knowledge bases to provide detailed reports that are specific to the unique needs of a company. It is this fully automated, customizable system that companies worldwide have grown to love about Salesforce.
Increased Understanding of Customer Needs
Knowledge is power. Especially, in-depth knowledge about the type of products/services that consumers are most interested in and how consumers would like it delivered to them. Without this kind of data, most businesses are left in the dark about how to offer a seamless customer experience. Salesforce helps businesses by offering this exclusive data about consumer interest, demand and preference. Thanks to the data Salesforce is able to easily provide, businesses find it much easier to improve their business models by catering to consumer needs.
These are just a handful of the robust features of Salesforce that go a long way in helping businesses – both small, mid-market and enterprise level – ensure total customer satisfaction. Undoubtedly, Salesforce is a force to reckon with and has won the world over as the most recognizable and number one CRM provider.
Within the next couple of years, almost every company of repute would be keen on implementing Salesforce, thereby increasing the demand for certified Salesforce Consultants. HiCounselor is a great place to stop by if you are hoping to get started as a Salesforce Consultant and enjoy helping companies connect with their customers in a personalized manner.
It's worth checking out HiCounselor’s 6-week training program that empowers graduates as well as experienced professionals to emerge as Big 4 Level Salesforce Consultants with an earning potential of $80k - $130k in the US. At the end of the training program, HiCounselor will refer participants to employers hiring for Salesforce roles. Designed by former Salesforce Experts from Deloitte and PwC, this training program includes live sessions, assessments, and mock interviews. Read about the Salesforce topics included in HiCounselor’s training program.
HiCounselor has forged technical advances to transform the hiring landscape for job seekers and recruiters alike. Our career accelerator program provides job seekers with coaching and mentorship from industry leaders employed at FAANG companies while recruiters ally with HiCounselor to empower their hiring strategy and hone in on the best candidates. Learn more about HiCounselor here and reach out to us on LinkedIn, Facebook and YouTube.