Know About Role Of A Business Development Manager From Brett Ashton, Partner Marketing Manager At Google

The speaker in the video is Brett Ashton, the partner marketing manager at Google. He briefly states the various roles that are played by a person holding the position of business development manager. He also briefs the audiences regarding the numerous responsibilities that the business development managers are endowed with. The business development manager job description includes improving and growing a business by fostering and developing friendly relations with customers and the like.

Brett Ashton Business Development Manager

With the increase in the arena of business, the various business enterprises are now in a requirement of the business development managers who can use their skills to develop the profit making arena of an organization. The business development managers are concerned with improving and growing a business by fostering and developing friendly relations with customers, suppliers as well as with specific other partners who shall be great contributors in increasing the profit of an organization. 

The business development managers are required to improve the profitability of an organization through careful and proper strategic planning and positioning in the relevant markets. These business development managers job description includes the enhancement of the operation of the business of an organization, its position as well as its reputation in the market. The business development managers are also required to hold certain analytical skills as well that shall enable them to perform their role as business development managers in a more better and comprehensive way.

The business development manager ( BDM) is often the first point of contact with any new potential client who wishes to work the business organization. In order to seek information on the products and services of any business organizations, the clients or the potential partners needs to get into the contact of the business development managers who are endowed with the task of handling clients and suppliers. Furthermore, the business development managers are also required to maintain extensive knowledge of the current market conditions that would enable him to take the right decisions. 

The business development managers job description also includes the responsibility of responding to the various clients who approach the business organization. The development of a fresh batch of sales in the new sales territories is also the responsibility of the business development managers.

The speaker in the video Brett Ashton is a business development manager who works in the giant tech company Google. Through this video, he shares his experiences as a business development manager. He also gives the audience a brief insight into the various roles and responsibilities that are required to be undertaken by a business development manager. 

 

Role of business development manager

The business development manager is required to inform other people, such as potential clients, both new and existing ones and partners about the products and services of the company. The speaker in the video Brett Ashton states that one of the significant roles that is played by the business development manager is that they are required to act as the first point of contact between the new potential clients and the existing ones.

  • The primary role of business development managers is to prospect for new clients by cold calling, networking, advertising or by using any other means of generating interests from all the potential clients. 
  • A business development manager works not only to improve the organization’s market position but also achieve the financial growth of the concerned organization.
  • The business development managers are also required to define the long term strategic goals and build key customer relationships.
  • The business development managers are required to play the role of a middle man who negotiates and closes the various business deals. 

 

Responsibilities of business development managers

The speaker in the video describes, in brief, some of the responsibilities of the business development managers. Given the diverse nature of work that the business development managers have to undertake, there are several arrays of responsibilities that they are endowed with such as:

  • Developing a business strategy primarily focused on financial gain
  • Arranging meetings for business developments with potential clients
  • Carry on specific research work to identify new market and customer needs
  • Promote the services and products of the company
  • Keep records of sales, revenue, invoices, etc.

Apart from the above mentioned responsibilities, a business development manager is also required to build a rapport with the new and existing clients and the customers to ensure a long term relationship with them.

 

Ways to break into the role of business development manager 

The speaker in the video Brett Ashton also provides certain tips that would help the aspirants to break into the role of business development managers.

 He states to successfully break into the role of a business development manager, a person needs to be a quick learner and should also possess the analytical ability to collect information from various sources that would lead to the financial growth of the organization. In order to successfully break into the role of business development manager, a person is also required to adequately address the need of their customers as well develop all the entry staffs of the organization into valuable sales person. An individual is also expected to possess effective communication skills that would enable him to build rapport with the clients and the customers.