Posted on August 03, 2022
TIKTOK HAS BEGUN a global restructuring of its business that includes layoffs, according to five people with knowledge of the process.
The short-form video app, owned by Chinese parent company ByteDance, has rapidly expanded both its user base and workforce in recent years. Despite tensions with the Trump administration over fears, it could be a tool of China’s government, TikTok crossed 1 billion monthly active users in September and now has thousands of employees worldwide. Its rapid growth and success with younger users inspired Meta’s Instagram and Google’s YouTube to launch competing for short-form video products.
But on Monday morning, some employees based in Europe were informed that their jobs were at risk and told to expect invitations to meet with human resources staff in the coming weeks, according to sources at the company. Some UK employe