Kenyan B2B e-commerce platform Marketforce cut about 9% of staff in reorganization strategy

Kenyan retail B2B and end-to-end distribution platform Marketforce laid off a chunk of its workforce in July, according to sources familiar with the matter.

In an email sent from Marketforce CEO Tesh Mbaabu and obtained by TechCrunch, the layoffs were a part of a reorganization strategy in Kenya, one of its five markets which include Nigeria, Rwanda, Uganda and Tanzania.

Mbaabu confirmed the news on a call with TechCrunch, adding that the company let go of 54 people. Marketforce had more than 600 employees before the event last month, so about 9% of its overall workforce was affected, mainly from field sales, supply chain and customer experience departments.

*Source: https://techcrunch.com/2022/08/11/kenyan-b2b-e-commerce-platform-marketforce-cut-about-9-of-staff-in-reorganization-strategy/