Compensation Format In A Sales Development Representative Job

In order to start your career as a sales development representative, the compensation format of the companies need to be examined. Other factors like expense, location and the standard of the company should also be assessed before making a final decision.

Shawn Q. Enterprise Accounts Manager

With the marketing and sales undergoing massive change due to the onset of a flourishing digital platform, new rules and regulations have been brought into effect. The sales development organizations are bringing about a change in the compensation format, and the sales representative salary is being set according to the formats laid down by the organizations.

A general trend observed is that the organizations have a structure which specifies a 100 percent commission module. Although one may have a different opinion about being successful in 100 percent commission structure, however, it would be better if you don't start your career in such organizations. The job role which focuses on outbound prospecting, it is advisable to allot your time to any reputable or forward-thinking organization providing a base salary component as well as having a commission structure. The main idea behind avoiding 100 percent commission structured firm is that they don’t have faith in their products or service to provide for your fair share of time and effort as a sales development representative. Irrespective of the fact whether you are an entry-level representative or making a career transition, software sales is one of the easiest organization to get enrolled. Here, generally, 50% base salary as well as 50% commission is allotted to an entry-level position. However, if you are making a transition from a different industry having some marketing skillset, or recently graduated, the salary might vary starting from 40 to 50 thousand dollars, and the commission component falling in the range of 25 to 45 thousand dollars. Moreover, it also depends on other aspects like the present stage of the company and the location and the region of the firm. For instance, expenses in the San Francisco Bay Area would obviously be higher compared to other cities like Kansas City, but a 50-50 split is the general scenario in all the locations.

Taking a decision is not easy and everything depends on personal preference, but if you want to make a mark in the sales development department, these are some of the points that need to be taken care of.