Pearson

Growth Product Manager

Company: Pearson

Location: Richmond - Virginia - Verenigde Staten

Posted on: September 23

*About English Language Learning**In the English Language Learning (ELL) business unit - we aspire to become theworld's leading destinationto learn andimprove English language skills.Our main focus is oncommitted learnersfrom around the world - who are motivated by outcomes because they want to reach their full potential through learning English... *About the role**We are seeking a passionate Growth Product Manager to lead our direct-to-consumer product retention strategy. Reporting to the VP Commercial Product Manager Consumer ELL - as Growth Product Manager you will work alongside product managers - engineers - data analysts - UX/UI - and sales and marketing teams to identify the biggest opportunities in the global language online and mobile learning space. You will own the strategy - roadmap - and execution of key growth product initiatives that optimize Pearsons ELL direct-to-consumer experience and digital customer acquisition. Your main responsibility will be to determine and execute on the critical levers needed to drive product adoption and use. Working with cross-functional teams such as product management and technology - you will provide actionable insights through data analytics - pre-post analysis - data mining - and various financial models. The ideal candidate should be an independent - collaborative - solution-oriented performer - skilled and experienced with using data to drive growth and easily quantifiable business outcomes. *Your key responsibilities**+ Improve product experiences iteratively with speed+ Define and develop KPI reporting+ Build metrics into both existing and new data systems and reporting platforms+ Partner with marketing to research and recommend USPs for marketing acquisition campaigns+ Quantitative A/B testing on mobile and web product learning journey+ Perform qualitative research and bring in customer insights to product development+ Optimize support flows+ Create standard and evolving reporting capabilities to support the product team and broader organization by providing access and transparency to critical data+ Support the development of site analytics reporting using Google Analytics and Customer Data Platform to measure and understand consumer behavior on site - ranging from pathing and funnel analysis to product interaction; perform deep dive analyses to identify pain points within the mobile and online experience and work with product team to share results and implement related business solutions+ Lead post-purchase product strategy development - executions and experiences+ Measure customer sentiment through NPS - reviews - surveys and referral activity+ Lead testing program from hypothesis development - experiment design - data gathering and data analysis+ Ability to mine - extract and interpret consumer insights+ Drive hacker mentality in product teams *About you** *Qualifications:**+ Degree or equivalent preferred+ Experience in a quantitative or analytical role within ecommerce - consumer or marketing analytics.+ Extensive experience in product management or educational technology+ Experience in leading in-house staff - freelance writers - and editors+ End-to-end digital project management experience+ Demonstrated business product strategy expertise with a successful record of bringing new products to market+ Success driving product adoption utilizing B2B and B2C strategies+ Experience in education - learning - or assessment field preferred+ Experience in agile product management methodologies *Skills/Attributes:**+ Experience with working on large multidimensional datasets+ Google Analytics - QlikView - SQL/Other database+ Proficiency in Excel and Power Point+ Exposure to Customer Data Platforms+ Strong ability to build relationships cross-departmentally to lead - engage and motivate a for top results+ Build trust - positively influence others to achieve the expected results+ Knowledge of digital learning design practices+ Ability to deal with ambiguity while driving towards deadline+ Sound business and technical acumen - with the ability to navigate a complex and highly matrixed organization effectively+ Establish effective and positive communication lines to multiple stakeholders+ Ability to juggle multiple priorities and deadlines - remaining pragmatic and results-focused+ Excellent written and verbal communication skills and interpersonal skillsLearning is the most powerful force for change in the world. More than 20 - 000 Pearson employees deliver our products and services in nearly 200 countries - all working towards a common purpose to help everyone achieve their potential through learning. We do that by providing high quality - digital content and learning experiences - as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the worlds leading learning company. Learn more at pearsonplc.com. *Job:** PRODUCT MANAGEMENT *Organization:** English Language Learning *Schedule:** FULL\_TIME *Req ID:** 5916